As summer draws ever closer, fashion styles continue to change on the High Street as various brands and organisations adapt, making it very difficult for fashion conscious males to stay in touch with the latest look they are after. The world of fashion is constantly on the change, as brand after brand release innovative new product ranges to compete in the tough current climate. Here are some tips for this Summer.TOMS footwearLooking set to impress for the second year running. A very expansive product range means there will be a particular style to fit everyone’s individual tastes. Appealing to be worn with any outfit, TOMS shoes look set to further gain popularity this year. A cheap retail price attracts many customers and is a huge contributor as to why they fly off the rails of the High Street. Their very inspirational promotion campaign has helped Toms gain the ethical status it has today. The ‘one for one’ campaign means the brand will match every pair of shoes sold with a pair of new shoes given to a child in need. This campaign on its own is enough to entice customers into purchasing from the brand, as they are aware of the beneficial aspects that Toms do behind the scenes.ChinosEver since chinos took the men’s fashion industry by storm last summer, they have only moved in one direction and that is upwards. Various brands including G-Star and Diesel have attempted to combat this by releasing their very own product range of chinos to prevent them taking a massive hold in the current market. This summer it looks like chinos will be the thing to have once again, with various styles and colours adding to an already expansive product range.StripesSeemingly always renowned as a good seller on the High Street, it looks as though stripes are going to be the must have this season. Suited to be worn either on its own or with an open buttoned shirt, stripes will kick off that look this season, giving customers the impression of a smarter, more original look this summer. One of the brands releasing garments with the inclusion of stripes in their product range is Fred Perry, giving the impression that as a brand they keep very much up to date with any changes on the High Street.What does the future hold for the world of fashion? Changes in designer clothing are never going to end, as brands look to keep up to date with the latest looks on the High Street, providing customers with top end designer clothing for years to come.